James has been on the Board member since 1996. He was elected Deputy Chairman in 2010. Currently on the Kono Board, Chairman of the Human Resources Committee and Wakatū representative on Tainui Taranaki ki te Tonga - Treaty of Waitangi claims company. Previously employed with Tohu Wines, James contributed to the recognition and growth of Tohu. James lives in Lower Hutt and is a Justice of the Peace. James is of Te Ātiawa descent.